If you’re a real estate agent working in the luxury home market, you know that staying ahead of the game means delivering an exceptional experience to your esteemed clients. What do Gucci, Prada, and Oscar de la Renta all have in common? The names behind the designers change the perception of clothing’s value. Similarly, an established interior designer brings a reputation of their own. Realtors help their clients find the right property while interior designers craft the interior spaces to design their clients’ dream homes.
In this article, we’ll explore why it’s crucial for real estate agents focused on luxury homes, like you, to consider collaborating with a luxury interior designer and referring your clients to them. This article discusses valuable insights tailored to the discerning tastes of the luxury market while showing how you can bring authenticity and a personable touch to your personal brand/brokerage firm.
- Stay in the Know:
In the constantly changing landscape of real estate, setting your listings apart from the competition is a must. Joining forces with a luxury interior designer can give you a unique selling point that truly sets your services apart. The refined expertise and impeccable taste of an interior designer will elevate the aesthetics and functionality of each property, creating an ambiance that resonates with high-end buyers in search of exceptional luxury. Dear Realtors, leverage the power of an interior designer’s reputation and accolades to boost your own. After all, “birds of a feather flock together”! By offering this value-added service, you position yourself as a real estate agent who goes the extra mile. High-end real estate clients want to experience exceptional service throughout their luxury home-buying process and feel catered to at every touchpoint.
One of the most important assets a realtor can provide their clients with is their expertise and knowledge, from understanding property values and the area to the best lifestyle recommendations. These tidbits often strengthen the rapport between the realtor and client because they have given exclusive insights that other realtors might be unaware of. The adage “knowledge is power” is something clients gravitate to and having an ‘in’ with a strongly recognized and reputable interior designer is a “gift that keeps on giving”.
A luxury interior designer that is connected to the heart of the arts and culture community offers insight into your mutual client base. Their love for aesthetics and exclusivity, and rare finds, can offer your clientele unique recommendations of restaurants and cultural happenings, and all things luxury. They also have their fingers on the pulse with upcoming real estate developments and investment opportunities.
IMI Design’s Founder and Principal Designer, Anita Lang, currently serves on the board of The Walter Hive and is an avid supporter of Scottsdale Arts and other local arts programs.
- Interior Designers Understand Luxury & Refined Quality:
Partnering with a luxury interior designer not only enhances the visual appeal of a property but also increases its overall value. The designer’s attention to detail, exquisite craftsmanship, and selection of premium materials work in unison to create a luxurious ambiance that captivates potential buyers. By transforming a property into a prestigious residence, you significantly increase its resale value, allowing your clients to maximize their returns. Moreover, this collaboration reinforces your reputation as a trusted and results-oriented real estate agent who understands the significance of creating exceptional living spaces.
We sat down with Scottsdale-based luxury realtors, Joshua Shaver and Catherine Lewis from Luxury Concierge Partners of Russ Lyon Sotheby’s International Realty to get their take on the topic.
“A home with pedigree consistently will sell faster and at a higher price when it has a reputable name behind it. There is a cult following for certain builders, architects, and designers that buyers look for to ensure their next home will be to a certain caliber.”
Catherine Lewis
Luxury interior designers boast an extensive network of artisans, suppliers, and craftsmen who specialize in creating exceptional pieces. When you partner with an interior designer, you provide your clients with access to exclusive resources that can turn a property into a true masterpiece of luxury.
I personally believe that beauty has always had a profound effect on the human spirit. The spaces in which we live, and work should affect us in a positive and uplifting way. - Anita Lang
- Luxury Interior Designers Take Care of Your Real Estate Clients as You Do:
Luxury interior designers excel at crafting personalized spaces that reflect the unique lifestyles and preferences of their clients. By referring your clients to a luxury interior designer, you present them with an opportunity to create a bespoke living environment that showcases their individuality and aspirations. The interior designer’s expertise in space planning, color schemes, and furniture selection ensures that every element harmonizes seamlessly, resulting in a captivating atmosphere that resonates with your client’s vision. At IMI Design, if we can’t find the right furniture piece to realize a concept, we’ll build one. IMI Design elevates spaces and builds personalized – and often innovative – luxury interior design solutions. These one-of-a-kind pieces can be truly exceptional and cater to the refined tastes of high-end real estate clientele.
Bespoke coffee table designed by Anita Lang
- Streamlined Project Management:
Managing a high-end property project can be overwhelming and time-consuming. However, by collaborating with a luxury interior designer, you can alleviate the stress and burden of overseeing the design process. The designer takes charge of project management, liaising with contractors, and ensuring smooth and timely execution. This allows you to focus on your core responsibilities as a real estate agent while the designer brings their expertise to create a stunning interior that complements the property’s architecture, captivates potential buyers, and can increase future resale value.
“Timelessness is extremely important in the resale world. It is evident that a great designer was involved when we come into a 10+ year-old home and the property feels current and not of a certain era. There are so many properties where you can walk in and say, “Oh this was done in 2006” or “Oh this was a 2018 remodel” – Joshua Shaver
- Showcasing Your Dedication to Excellence:
By referring your real estate clients to a luxury interior designer, you demonstrate your unwavering commitment to providing an exceptional level of service. The collaboration showcases a dedication to going above and beyond in meeting your client’s needs and desires. The strategic partnership positions you as a trusted advisor who understands the importance of a refined living space and is willing to connect clients with industry experts who can help them achieve their dreams of luxurious living.
The Takeaway:
Partnering with a luxury interior designer and referring clients to them is a strategic move that can greatly benefit high-end real estate agents like you. By infusing your listings with a touch of luxury, exclusivity, and refined design, you differentiate yourself in the market and attract discerning buyers who appreciate the finer things in life. The collaboration between a realtor and interior designer not only enhances the visual appeal and value of properties but also demonstrates your commitment to excellence. Embrace the transformative power of luxury interior design and elevate your high-end listings to extraordinary levels, ensuring client satisfaction and long-term success in the competitive real estate market. Together, let’s create exceptional living spaces that fulfill the dreams and desires of the most discerning clients while enhancing your online exposure and visibility.